The Shark W1 hand vac is a massively powerful and tiny vacuum that truly lives in the home.
As the lead product designer I worked with a core team in Boston and China to develop the W1 in a 10 months from conception to production.
The goal was to change consumer habits of leaving vacuums in the closet and drive more usage through easy access. Taking inspiration from consumer electronics, every aspect, form detail, and touchpoint was tediously considered.
By impacting and leading every stage of design from initial concepts to manufacturing I ensured the W1 would be a joy for consumers to use and leave out in their homes. The Shark W1 was awarded an iF Award in 2019 and is the first Shark product to launch globally in multiple countries.
Presenting the Shark ION™ W1, the extraordinary answer to the everyday mess
How to use the Shark ION™ W1 Cordless Handheld Vacuum
WhirlPool Labs Zera
After successfully developing the Zera Food Recycler prototype, Whirlpool sought industrial design expertise to develop the product interactions, exterior design, and CMF.
The most critical interaction of the Food Recycler is the husk additive that must be dropped into the machine prior to using. After a variety of prototypes, forms, and interactions, we developed a consumable with added value. The breakthrough was a "No Mess" fiber-form funnel that carried the additive. In research consumers loved the "press-and-go" interaction, and the fiber-form shield that left their machine clean.
After working through the interactions I developed the overall design direction through sketches and surface modeling. From there I created high quality renderings to showcase the design internally. The Zera Food Recycler has been successfully funded on Indiegogo and is well published online.
Whirlpool® CES 2017: Zera™ Food Recycler
Lift Efoil Remote
Lift Foils needed a totally waterproof, buoyant, and rugged hand-held remote to control their latest product, the Lift eFoil. This project posed a variety of challenges for the design and usability of the product.
Through a variety of early part-break sketch studies we landed on a simple 2-part housing that reduced water ingress points. The molded foam grip creates the ergonomic form while also giving the remote buoyancy if dropped. I worked directly with several engineers to ensure the final product met all the needs of a hardcore surfer, while also being manufacturable.
Lift eFoil How-To: Your First Ride - Video #5
I led and improvised a short sprint that developed & visualized design attributes for Philips’ future Norelco groomer
Graphic and Brand
As a coffee lover and "wrencher" I explored and created a brand that embodies the gritty-ness of mechanics and engines.
SparkPlug Roasters offers a cold-brew coffee sold in an old school "oil can". Each roast is characterized by a unique motorcycle engine design. Some are peppy while others are smooth and laid back.
I brought the 2D concept to life through high-quality 3D renderings, advanced material techniques, and post-processing of the images.
On race day, or a Sunday morning when you need a boost, SparkPlug has got you covered.